Subject Code: ID2L004

Name: Entrepreneurship and Small Business Management

L-T-P: 3-0-0

Credit: 3

Prerequisite: None

The syllabus emphasizes the topics of identifying, evaluating and selecting business opportunities and deciding the funding, investment, financial, operational, marketing, and exit strategies. 
Fundamentals of Business: Forms of business organization, Small-scale industrial undertakings with particular reference to India, and Government incentives for entrepreneurial ventures.
Elements of Entrepreneurship: Economic contribution, Entrepreneurial mind-set, traits, and leadership, Motivational exercises, Creativity and innovation, Design, Prototype and laboratory and market test, Commercial launch, Intellectual property, and Product life cycle.
 Business Model and Business Plan: Identifying and evaluating new business start-up opportunities; Linear, network, and other traditional and non-traditional business models; Business strategy, and Value creation, delivery and capture; Business plan, Business description, Business environment analysis, SWOT analysis, Competitor analysis, Market analysis, and Marketing, Operations and Financial plan.
Funding new ventures: Fixed and working capital needs, Capital structure, Public and private sources of capital, Equity and debt financing, Terms loans, Private placements, Project finance, Miscellaneous sources, Special institutional schemes, Venture capital, Angel financing, and Raising capital in international markets.
 Launch of a Startup: Location, Facility planning, Resource acquisition, Business operations, Costing and pricing of product/service, and Marketing strategy.
Managing and Growing the Enterprise: Transition to managerial approach and Functions of Management; Operations, quality and productivity management; Market segmentation, Product positioning, Distribution channel and Channel decisions, and Promotion strategy; Cost-volume-profit analysis, Basic accounting, Assessing financial performance; and Venture risk assessment and management.
Exit strategies: Valuation and Entry to Equity market

1.

Barringer B. R. and R. Duane, Entrepreneurship: Successfully Launching New Ventures: Pearson Prentice Hall, Ireland, 3rd Edition, 2009

2.

Duening, T. N., R. D. Hisrich, and M. A. Lechter, Technology Entrepreneurship: Taking Innovation to the Marketplace, Elsevier, Amsterdam, Second Edition, 2015

3.

Gupta, S., Entrepreneurial Development: An Introduction, ICFAI University Press, Hyderabad, 2004

4.

Hisrich, R. M. Peters, and D. Shepherd, Entrepreneurship, McGraw-Hill Education, 9th Edition, 2012

5.

Kaplan, J. M. and A. C. Warren, Patterns of Entrepreneurship Management, John Wiley & Sons, 2015

6.

Katz, J. A. and R. P Green, Entrepreneurial small Business, McGraw-Hill/Irwin, 4th Edition, 2011

7.

Kuratko D. F., Entrepreneurship: Theory, Process, and Practice, Cengage Learning, 9th Edition, 2014

8.

Scarborough, N., Effective Small Business Management: An Entrepreneurial Approach, Prentice Hall, 2010

9.

Zimmerer, T. W. and N. M. Scarborough, Entrepreneurship and Small Business Management, Pearson, Prentice-Hall, 5th Edition, 2008.