Subject Code:   HS4L005	Name:  Understanding Human Behaviour	L-T-P: 3-0-0	Credit: 3
Pre-requisite(s): Nil
Understanding human behaviour and applied social psychology: concepts and issues;  Measurement of attitude, nature, formation, and change, group dynamics- intergroup behaviour, communication processes, conflict and resolution;  Psychology and advertising: psychological study of advertising- historical and contemporary perspectives, psychological factors-perception, memory, learning and attitude, models- AIDA, elaboration likelihood and heuristic-systematic models; Psychology at work: accident, safety and performance, accident proneness principle, prediction and reduction, human engineering; Work and well-being- technological adaptation and behavioural consequences, psychophysiology of stress, work and stress model, stressors, consequences of stress, stress management, biofeedback applications;  The assessment of spatial features and kinematics of characters: an analysis of, subjective and objective measures; Bio-inspired Connectionist Modelling: An Application to Visual Perception of Motion;  Multiple Image Objects Detection, Tracking, and Classification using Human Articulated Visual Perception Text/Reference Books: A. Furnham, The Psychology of Behaviour at Work, Psychology Press R. Bayne, and I. Horton,  Applied Psychology, Sage publications D.M. Pestonjee, Stress and Coping: The Indian Experience, Sage Publications  M.L. Blum, and J.C. Naylor, Industrial Psychology, CBS Publishers & Distributors Karl Perusich, Cognitive Maps, InTech Minoru Mori, Character Recognition, InTech Gifford, R., Towards a Comprehensive Model of Social Dilemmas. In A. Biel, D. Eek, T. Gärling, & M. Gustafsson (Eds.). New Issues and Paradigms in Research on Social Dilemmas, Springer. Cesare Ross, Brain, Vision and AI, InTech